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Aftermarket
webshop modules

AMW_website_hero.jpg

Overview

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Direct-to-consumer (D2C) images are assets created specifically for native Electrolux websites. Image text is generated through the website's backend and is thus not part of the image itself. Nonetheless, it should be taken into consideration when creating/selecting the image as it may overshadow crucial parts of the image or not be easily readable. 

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Technical specs & templates

This page provides overview of all D2C images and their technical specs. We also provide an Adobe Photohsop template that covers each asset type. The template has proper dimensions and pre-defined text layers that help you estimate where the final text will be placed. Don't forget to disable the text layers before exporting.

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Navigation

You can use the list on the right to quickly jump to a specific AMW image chapter.

Formats

Homepage hero banner

homepage_hero

Resolution

  • Desktop only: 2880 x 1330 px
     

Copy

  • Title character limit: around 50

  • Body character limit: around 120

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Please note that there are 2 different design versions of the home page:

  • one with the text box at the bottom (safe zone on top)

  • one with the text box on the left (safe zone on the right)

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AMW_homepage_hero_banner.jpg

Landing page (brand neutral)

landing_page

Resolution

  • Desktop only: 2000 x 177 px
     

Copy

  • Headline character limit: 25-50

  • Body character limit: around 100

AMW_landing_page_neutral.jpg

Safe zone is located on the right hand side, as the text box will move around depending on screen size

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Note: Content used in this format need to work for all brands as the same banner is activated for both AEG, Electrolux and Zanussi brand shops.

Three content blocks (carousel)

three_blocks

Resolution

  • Desktop: 940 x 1100 px

  • Mobile: 800 x 980 px
     

Copy

  • Headline recommended character limit: 60, max: 75

  • Body recommended character limit: 85, max: 107

  • CTA character limit: 25

  • Corner headline recommended character limit: 25, max: 32

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Background

  • Please note that there is a slight dark gradient behind the text, so safe zone should be further up in the image

D2C_three_content_blocks_v01_desktop.jpg

Desktop

D2C_three_content_blocks_v01_mobile.jpg

Mobile

Two content blocks (side-by-side)

two_blocks

Resolution

  • Desktop: 1408 x 1200 px

  • Mobile: 716 x 880 px
     

Copy

  • Headline: recommended character limit: 60, max: 75

  • CTA character limit: around 25

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Background

  • Please note that there is a slight dark gradient behind the text, so safe zone should be further up in the image

D2C_two_content_blocks_desktop.jpg

Desktop

D2C_two_content_blocks_mobile.jpg

Mobile

Product card

product_card

Resolution

  • Desktop only: 350 x 420 px
     

Copy

  • Title character limit: around 15

  • Body character limit: around 20

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Bottom ribbon

  • Note that the orange block is semi-transparent (~80% opacity)

AMW_product_card.jpg

Desktop

Dynamic yield banner - AM overlay

dyn_yield_am

Resolution

  • Desktop: 373 x 200 px

  • Mobile: 373 x 200 px
     

Copy

  • Title character limit: around 20

  • Body character limit: 50-80

  • CTA character limit: 10-15

  • Note: for mobile, the text box will cover half of the image

AMW_dynamic_yield_AM_desktop.jpg

Desktop

AMW_dynamic_yield_AM_mobile.jpg

Mobile

Newsletter

email

Same formats and guidelines as for D2C newsletters apply.

social_media

Social media

Please refer to this chapter for further information on social media formats.

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