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Role of Guidelines
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Tone of voice
Target audience
The Electrolux way
Art Direction
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Food Styling
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Wardrobe
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Product Neutrality
UI Neutrality
Action
Cinematography
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Colour Grading
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Benefit Image
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Art direction
Logo
Colour
Typography
Locations
Props & Set styling
Casting
Wardrobe
Lighting
Product neutrality
UI neutrality
Action
Cinemato- graphy
OST WIP
OSG WIP
Icons
App neutrality
Comparisons
CGI consi- derations
Colour grading
Music
Sonic Logo
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