Attractive
product view

Asset type on EML:

Attractive product view

Keyword to find on EML:

XX

EML code:

L

Consumer journey:

-

Description:

Product in home environment. Used as packaging image

Product neutrality:

No

Produced for:

SDA and WELLBEING

Activation:

On our websites, usually on the gallery view, packaging for ELX, and on ecommerce.

Mapping:

-

Aspect ratio(s):

This image is used in Amazon A+ content as a hot spot image. For this purpose it needs to be possible to crop the image to a 1464x600 pixels while still seeing the full product.

Examples

Specific considerations for asset type

A more attractive single product view than just a standard product image
Entire product should be visible
Choose a camera angle that is interesting yet not unnatural
Show product’s material and finish

other considerations - TBA

General considerations for asset type

Colour

Props & set styling

Lighting

Technical requirements