Brand Attributes
Our story
No one knows what the future
will bring.
But we know one thing: what we do today, will shape tomorrow. Most of us understand that we can’t keep living the way we do, but it’s hard knowing where to start.
We believe that a solution for a sustainable future is right in front of us. Where most of our days begin and end. Where we feel loved and where we love. Where we raise families and celebrate with friends. Where every single touch, feel and smell means we’re in the right place. At home.
That’s where we can make a difference. We understand life at home and its everyday challenges, big and small. Our role is to help people along the way – everything we do is done to make their lives effortless, enriching and more sustainable.
If all of us make small changes in our everyday lives, we can make a big difference. Not just for the home we live in, but for the home we all share.
Whether it’s making food taste better, last longer and prevent it from being wasted.
Or helping make clothes last longer and be less of a burden for our planet.
Or making the air we breathe at home cleaner and healthier.
We believe that the best way to take care of our future, is to care about how we live today.
For better living. From Sweden.
Our Swedish heritage:
​
THE SWEDISH MINDSET
​
Where home is much more than
a place to live
Our human-centric philosophy:
​
MADE FOR LIVING
​
Making life at home more effortless
and sustainable
Our Scandinavian design philosophy:
​
A TOUCH OF SCANDINAVIA
​
Beauty with a meaning.
And function with a story
Our sustainability approach:
​
LESS BURDEN FOR OUR PLANET
​
Making better solutions
accessible to more people
Our personality:
​
WHAT YOU DO IS MORE IMPORTANT THAN WHAT YOU SAY
​
Use your voice and act
Our audience:
​
GREAT MINDS
THINK ALIKE
​
Stay true, transparent and authentic.
Make friends for life.
For a more detailed overview of Brand attributes, follow the general Electrolux VBI guidelines on EML.