Colour grading
We like colors that are never garish or over saturated, leaning more towards muted and earth tones with a good balance between cool and warm and strong contrast between shadow and highlights, but in a balanced way.
Maintain tonal consistency between colors and consult the reference Electrolux color palette. We do not need to recreate the exact color but the final visual impact should reflect the Electrolux color story.
In the following page you can see few examples with the different color grading rules we apply.
Skin tones
Preserve natural skin tones as much as possible. Use neutral grey color cast free sample in the center of the page to compare and understand subtle hues and tonalities that we aim for.
Food
Keep food sequences with natural colors while enhancing the tastiness as much as possible. Use neutral grey
color cast free sample in the center of the page to compare and understand subtle hues and tonalities that we aim
for. Food styling and content does not need to align to our color palettes.
Kitchen
Overall cabinet doors and tiles are graded more blue, inspired by our primary color palette, compared to the neutral achromatic grey. Use neutral grey color cast sample in the center of the page to compare and understand subtle hues and tonalities that we aim for.
Note: please consider specific technical requirements for delivery of still images and video, especially color profile.