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Design / Range
comm. video
Asset type on EML:
Product video
Keyword to find on EML:
n/a
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EML code:
VI
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Consumer journey:
Inspiration/Discovery
Description:
Depending on asset. Inspirational video focusing on specific topic such as design, showcasing a range and/or communication project on a specific topic.
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Product neutrality:
No
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Activation:
Brand website/Product detail page in gallery view driven by PNC/ E-tailers/Social media Landing page/Website/Paid media
Mapping:
Depending on asset
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Story asset based on:
case by case
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Aspect ratio(s):
16:9/other aspect ratios upon request
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Length(s):
10-45 seconds/other lengths upon request
Examples
to be added
to be added
Principles
TBA
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