E-com gallery image

Asset type on EML:

E-com gallery image

Keyword to find on EML:

E-com gallery image

EML code:

Consumer journey:

Discovery/Selection

Description:

Benefit image supported by copy and infographics. One image per benefit

Product neutrality:

Yes, when possible

Activation:

Currently (june 2021) Amazon only

Mapping:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

Story asset based on:

Eden Benefit copy

Aspect ratio(s):

1:1

Examples

General info

Layer structure in the TIFF file

If there are several color variants (most likely for WB or SDA), create layer comp for each color and name them Brand_Project_Benefitname_Colour
for example: ELX_Fiji_Maneuverability_DenimBlue
Layer comps should have the same name as the output file without extension. This will automatically happen if you use the “Export layer comps to files" script in Photoshop
If there is only 1 color variant, layer comps aren’t needed

Upload

The layered working file, TIFF or PSD, will then be uploaded to GST SharePoint site
When creating the briefing import file to EML, fill in the relevant information in column BB and include Media Localizations team in the email

Other important information

Body copy should only have punctuation in the middle (if separating sentences) and not at the end
Text layers and graphics should always be editable
We don’t always need to include an icon; we can create assets without icons if they do not add to conversion. We know from testing they can even take away from conversion if they are too redundant
Use supporting icon to add clarity or value to the image and avoid using icons that repeat concepts already shown in the image

Layout

Benefit image with a rectangle/ribbon
Rectangle size: 2000 x 600 px
Rectangle colour: R1 G30 B65
Icon size: 327 x 327 px
Icon colour: R255 G255 B255
Text elements should be left aligned and centered in the block between top and bottom
Icon is placed 75 pixels from the left side edge and then centered with top and bottom
Icon placement cannot be modified

Font

Typeface: Electrolux Sans
Font tracking: 0
Font leading: auto
Font kerning: optical
Max. reduction in font size -10%
Avoid font size reduction if possible
If header was sized down, decrease also body text by applying the same rule (we would like to keep stronger emphasis on the header)
Header:
- Typeface: Electrolux Sans SemiBold
- Size: 100px
- Colour: R255 G255 B255
- No. of lines: preferably one, maximum of two
Body:
- Typeface: Electrolux Sans Regular
- Size: 75px
- Colour: R255 G255 B255
- No. of lines: preferably two, maximum of three
Disclaimer / fine print:
- Typeface: Electrolux Sans Regular
- Size: 25px
- Colour: R255 G255 B255
- No. of lines: preferably one, maximum of two

Master file (uploaded to EML):

Aspect ratio: 1:1
Resolution: 2000x2000 pixels - no Transparent background
Colour profile: ADOBE RGB 1998
Output file format to EML: HI RES JPG ADOBE RGB 1998
Open source file definition: The open source file for this asset is an InDesign file (package prepared by Graphic design team with all the sub-elements). The InDesign file is not being uploaded to EML but is directly shared with EG+ for localization purposes. EG+ will archive these files.