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E-com gallery image

Asset type on EML:

E-com gallery image

 

Keyword to find on EML:

E-com gallery image

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EML code:

IE

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Consumer journey:

Discovery/Selection

Description:

Benefit image supported by copy and infographics. One image per benefit

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Product neutrality:

Yes, when possible

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Activation:

Currently (june 2021) Amazon only

Mapping:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

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Story asset based on:

Eden Benefit copy

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Aspect ratio(s):

1:1

Examples

ELX_ECOM_Controls_LUX_EXPLORE_Feb25.jpg
ELX_ECOM_Scandinavian_design_InstantWH_Jan25.jpg
240704BBO7.jpg
ELX_ECOM_Pure_Illumnation_Hood_Mar25.jpg

Asset Requirements & Design Standards
Files for EML & Localization

There are two key files used in the E-com asset workflow:

  • The Master file is a high-res JPG and PDF exported from the original design. It is the version uploaded to EML.

  • The Open source file is an editable InDesign (.INDD) package that includes all layers and text elements. This
    version is shared with Omnicom for localization, allowing content to be adapted for specific markets.

Master file (for upload to EML)

  • Aspect ratio: 1:1

  • Resolution: 2000 x 2000 px (no Transparent background)

  • Colour profile: Adobe RGB 1998

  • Output file format:  Hi-Res JPG (Adobe RGB 1998) and PDF​

Open source file (for localization)

  • Format: InDesign (.INDD package)

  • Editable version with all sub-elements

  • Not uploaded to EML

  • Shared directly with Omnicom

Image Layout & Element Positioning

Layout Breakdown

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Main image:

2000 x 1400 px

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Ribbon area:

2000 x 600 px

Ribbon Colour.png

Ribbon Colour

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Use Electrolux blue
R4 G30 B80

Text Placement.png

Text Placement

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Text should be left-aligned and vertically centered within the ribbon.

Safe Area.png

Safe Area

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Keep all text at least 75px inside the ribbon edges for visibility and alignment.

Image Layout & Element Positioning

ELX_ECOM_Complete_cleaning_performance_Apr25.jpg

ATTRACT / COPY HEADLINE / TITLE
Font: Electrolux Sans Semibold
Size: 100 pt, Leading: 120 pt, Space After: 13 px

SHORT ENGAGE / BODY MESSAGE
Font: Electrolux Sans Regular
Size: 75 pt, Leading: Auto, Space After: 13 px

Body UI.png

DISCLAIMER
Font: Electrolux Sans Regular
Size: 30 pt, Leading: Auto, Space Before: 25 px

Disclaimer UI.png
ELX_ECOM_ExtraHygiene_Facelift_Dishwashers_Apr25.jpg

Recommended line limits:

• Attract / Title: 1–2 lines, preferably 1

• Body / Short Engage: 2–3 lines, preferably 2

• Disclaimer: 1–2 lines, preferably 1

Text Formatting Notes

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  • Font sizes are fixed and should not be changed. Only when required, font size reduction must not exceed 10% (e.g. for localized languages with longer copy)

Content Formatting Rules

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  • No full stops at the end of Short Engage, Body Message, or Disclaimer.

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  • Use punctuation only between sentences
    (not at the end).

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  • The InDesign package must always be editable.

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  • Disclaimers like “Product may vary by country/color” should be placed in the designated disclaimer field.

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