E-com gallery image

General info

• Aspect ratio: 1:1

• Resolution: 2000 x 2000 px

• Colour profile: sRGB IEC 61966-2-1

• Output file format to EML: TIFF
   

Layer structure in the TIFF file

• If there are several color variants (most likely for WB or SDA), create layer comp for each color and name them Brand_Project_Benefitname_Colour

• for example: ELX_Fiji_Maneuverability_DenimBlue

• Layer comps should have the same name as the output file without extension. This will automatically happen if you use the “Export layer comps to files" script in Photoshop

• If there is only 1 color variant, layer comps aren’t needed

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Upload

• The layered working file, TIFF or PSD, will then be uploaded to GST SharePoint site

• When creating the briefing import file to EML, fill in the relevant information in column BB and include Media Localizations team in the email
  
   

Other important information

• Body copy should only have punctuation in the middle (if separating sentences) and not at the end

• Text layers and graphics should always be editable

• We don’t always need to include an icon; we can create assets without icons if they do not add to conversion. We know from testing they can even take away from conversion if they are too redundant

• Use supporting icon to add clarity or value to the image and avoid using icons that repeat concepts already shown in the image