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E-com
infographic

Asset type on EML:

E-com infographic

 

Keyword to find on EML:

E-com infographic

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EML code:

IC

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Consumer journey:

Discovery/Selection

Description:

Benefit image supported by copy and infographics. One image per benefit

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Product neutrality:

Yes, when possible

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Activation:

Currently (june 2021) Amazon only

Mapping:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

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Story asset based on:

Eden Benefit copy

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Aspect ratio(s):

1:1

Examples

ecom_06 (2).jpg
ecom_07.jpg

Specific considerations for asset type

General info

  • Aspect ratio: 1:1

  • Resolution: 2000 x 2000 px

  • Colour profile: sRGB IEC 61966-2-1

  • Output file format to EML: TIFF
     

Layer structure in the TIFF file

  • If there are several color variants (most likely for WB or SDA), create layer comp for each color and name them Brand_Project_Benefitname_Colour

  • for example: ELX_Fiji_Maneuverability_DenimBlue

  • Layer comps should have the same name as the output file without extension. This will automatically happen if you use the “Export layer comps to files" script in Photoshop

  • If there is only 1 color variant, layer comps aren’t needed


Upload

  • The layered working file, TIFF or PSD, will then be uploaded to GST SharePoint site

  • When creating the briefing import file to EML, fill in the relevant information in column BB and include Media Localizations team in the email

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Other important information

  • Body copy should only have punctuation in the middle (if separating sentences) and not at the end

  • Text layers and graphics should always be editable

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Font

  • Typeface: Electrolux Sans

  • Font tracking: 0

  • Font leading: auto

  • Font kerning: optical

  • Max. reduction in font size -10%

  • Avoid font size reduction if possible

Layout - Accessory Infographics

  • ​Accessories with description

    • Accessories on the left

    • Descriptions on the right

  • Leave white space between particular info blocks, so there is differentiation in what they’re indicating and describing

  • Images have no shadows

  • Background: pure white (R255 G255 B255)

  • Header: 

    • Typeface: Electrolux Sans SemiBold

    • Size: 75px

    • Colour: R1 G30 B65

  • Body: 

    • Typeface: Electrolux Sans Regular

    • Size: 67px

    • Colour: R1 G30 B65
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Layout - Feature Infographics

  • ​Product at the bottom​

  • Maximum of 6 features

  • No shadows

  • Background: pure white (R255 G255 B255)

  • Header: 

    • Typeface: Electrolux Sans SemiBold

    • Size: 68px

    • Colour: R1 G30 B65

  • Body: 

    • Typeface: Electrolux Sans Regular

    • Size: 62px

    • Colour: R1 G30 B65

  • Disclaimer / fine print: 

    • Typeface: Electrolux Sans Regular

    • Size: 25px

    • Colour: R1 G30 B65

Template downloads

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