In-situ images

Asset type on EML:

In-situ

Keyword to find on EML:

In-situ

EML code:

Consumer journey:

Inspiration/Discovery/Selection/Purchase

Description:

Show products in their natural environment (kitchen and laundry room)

Product neutrality:

Produced for:

MDA

Activation:

Website in gallery view

Mapping:

PNC's of products shown

Story asset based on:

By request from CMM

Aspect ratio(s):

Native

Examples

In-situ images are images that show our products in situ, in an aspirational home setting
We can show a natural combination of multiple products
Product(s) should be heroized, e.g. by camera angle or by catching light
However, the product should not be the sole focus of the image - it should be a natural part of the interior that catches the viewer's eye
Showing talent is optional. If we show them, they should act naturally - not performing or artificial.
If there is no talent, we can use balanced propping to introduce natural human warmth (e.g. a blanket on a chair)
We usually shoot room sets from a frontal view or at a slight angle, with a wider lens to capture the entirety of the interior
However, make sure no product is distorted by the lens or straighten the image in post production

Interiors are rich and sophisticated, but uncluttered and with lots of space at the same time
Colours inspired by primary and secondary palette
We introduce texture through the use of different materials: woods, metals, stone
Backdrops can be used to create connection between indoor and outdoor
You can use our existing locations (laundry room, kitchen, etc)
Feel free to modify elements to match your artistic goal, such as moving props or changing light
You can also design room sets from scratch if no suitable location exists, but be sure to follow general principles for locations, propping, lighting and colour