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Lifestyle image

Asset type on EML:

Lifestyle

 

Keyword to find on EML:

Lifestyle

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EML code:

SP

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Consumer journey:

Inspiration/Discovery/Selection/Purchase

Description:

Shows the benefit of using the product in a lifestyle element. Under this umbrella we also have images that are not showing the product in use, for example images of food or shots of fabrics. Decision on creative direction is based on the need and what it should say.

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Product neutrality:

Depending on asset

Activation:

Instore/fairs/on request

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Mapping:

No mapping, only tagging. No pic ref.

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Story asset based on:

By request from CMM

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Aspect ratio(s):

Native + 1:1/other aspect ratios upon request

Examples

240724P8FN.png
lifestyle_02.jpg
2024954804.png
PSEEFL24SPE00002.png

Specific considerations for asset type

  • Show the benefit of using the product in a lifestyle element

  • Not necessary to show the product in use, e.g. images of just food or shots of fabrics

  • Decision on creative direction is based on the need and what it should say

  • Key is visual appeal

  • Can be a wide shot, medium shot or a close-up

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