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Product
detail image

Asset type on EML:

Product detail image

 

Keyword to find on EML:

-

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EML code:

FA

Consumer journey:

Discovery/Post Purchase/maintenance, depending on the C&A

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Description:

Created to explain product details

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Product neutrality:

No

Activation:

Website/packaging/printed material/POS

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Mapping:

On PNC level

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Aspect ratio(s):

Native + 1:1/other aspect ratios upon request

Examples

ELX_IM_Fr_23698-TW_Sep23.png
product_detail_02.jpg
product_detail_03.jpg
EFP91824UG_Feat_Jun22.png

Specific considerations for asset type

  • Focuses on a certain part of a product

  • Can be purely aesthetic and focus on a visually distinct feature of a product

  • Can also showcase a feature of a product in close detail

General considerations for asset type

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