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Props & Set styling

Use props that enhance our premium Scandinavian design aesthetic.


Consider incorporating beautiful
shapes and modern designs that add a hint of sophistication.


The core Electrolux blue is now supported by natural colors and complementary tones, creating warmth, richness and sophistication.

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General principles

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Things we want to achieve:

  • Relaxed premium, modern Scandi-style

  • Aspirational with a sense of life

  • Light colours dominate interior look and feel

  • Use sustainable, modern, tactile materials

  • Blend of hard and soft materials

  • A sense of the outdoors

  • Thoughtful touches in the propping

  • Never messy, but in a natural way

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Things to avoid:

  • Avoid too many rustic or raw materials

  • Too cluttered

  • Too colorful

  • Too monochrome i.e. not all white

  • Too cold and unwelcoming

  • Too much perfection

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