Sonic Logo -WIP
Sonic Logo
What is it ?
The Electrolux Sonic Logo is a short, memorable mnemomic, designed to encapsulate our brand and drive recall.
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Structure:
It comprises of two key components:
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Heart Beat - Two impactful and confident sub kicks. These not to Electrolux's human-centric design approach and drive for better living.
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Signature Melody - A soft textured piano melody composed to evoke a feeling of optimism, ease and calm.
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Key: G Major
Tempo: 133 BPM (beats per minutes)
Length: 3 seconds
How to use Sonic Logo
Principle #1​ - Consistency
From now on, every visual or auditory communication relating to Electrolux should use the Sonic Logo. On visual communications where the animated visual logo is present, it should always be used in alignment with the animated logo.
Principle #2​ - Synchronization
The Sonic Logo should never be cut off early, sped up
or slowed down. It should play in full, at its original speed, whenever it is heard.
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Principle #3​ - Voice Over
Is using only in media content version. We use this rules for the Voice over.
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Principle #4 - Preceding Music
The preceding music fade out completely before the Sonic Logo is played
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The Sonic Logo should never be heard at the same time as the preceding music​​
Principle #5​ - Volume
Whenever there is music being used on a video or audio asset the Sonic Logo have maximum impact and cut through, the Sonic Logo needs to be at the same peak dB (decibel) level as preceding audio (music, voice over,and special effects) at its highest point.
PACS content version
Closing logo (for PACS content)
Only one version of outro for PACs content.
In the closing logo animation we have outro consisting from 3 main elements.
In PACS content we don´t have VoiceOver elements, keep in mind.
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VISUAL
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1.) Graphic Electrolux Logo
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2.) Animation Logo Light
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SOUND
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3.) Sonic Logo music​​​
Graphics Electrolux Logo has same graphics for all lengths.
Light animation
Only use longer light animation.
For all lengths
Longer light animation.
Light travel across entire
the Electrolux logo
Sonic logo
Only use longer Sonic logo
For all lengths
we using Longer Sonic logo.
Doom-doom + piano tail
Length: 2,23 sec
MEDIA content version
Closing logo (for media content)
In the closing logo animation we have outro consisting from 4 main elements.​​
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VISUAL
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1.) Graphic Electrolux Logo
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2.) Animation Logo Light
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SOUND
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3.) Sonic Logo music
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4. Voice Over Electrolux​​​
The lengths for media content are
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30sec
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20sec
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15sec
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6sec
Graphics Electrolux Logo has same graphics for all lengths.
Light animation used in logo has some differences through the length content.. We divided animation for longer and for shorter type of videos.
For 30,20 & 15 sec long videos
Longer light animation.
Light travel across entire
the Electrolux logo
For 6 sec long videos
Short light animation.
Light travel across half the Electrolux logo.
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Light animation ends on
the “t” in the Electrolux logo
Sonic logo music used in logo has some differences through the length content.. We divided sounds for longer and for Very Short type of videos.
In 30, 20 & 15 sec long videos
we using Longer Sonic logo.
Doom-doom + piano tail
Length: 2,23 sec
In 6 sec long videos
we using Very Short Sonic logo.
Doom-doom
Length: 0,8 sec
Logo Voice Over is used only in media content also differently through the length content..
In 30 & 20 sec long videos
we using Voice Over Electrolux
"Electrolux" VO starts berfore the Electrolux logo and sonic logo appears.
In 15 sec long videos
we don´t use any Voice Over "Electrolux"
In 6 sec long videos
we don´t use any Voice Over "Electrolux"
OR
"Electrolux" VO starts over the Sonic logo.
Examples
30s
15s
20s
6s