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Standard
product image
Asset type on EML:
Product
Keyword to find on EML:
-
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EML code:
PA
Consumer journey:
Discovery/Post Purchase/maintenance, depending on the C&A
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Description:
Product image, shot against white background
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Product neutrality:
No
Produced for:
C&A
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Activation:
Website/Webshop
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Mapping:
Mapped per PNC
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Aspect ratio(s):
Native + 1:1/other aspect ratios upon request
Examples
Specific considerations for asset type
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Is a standardized frontal shot of a product
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Lighting should be uniform and natural
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The entire product should be clearly visible and undistorted
General considerations for asset type
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