Target audience
FOR THE
CONSCIOUS
MIND
Curious and caring
game changers
​
Our audience is the Conscious Explorers.
Premium and progressive, they have a desire
to drive positive change for their loved ones,
the environment and humanity.
Their everyday lives revolve around family, friends
and often a fast-paced career. And their curiosity
leads them to try new and exciting experiences.
They understand that everything comes with a price, and that change is necessary to help make the world a better place. In order to achieve this, they are willing to pay for meaningful, sustainable innovations and brands that allow them to experience more.
Support them in taking lead
of a positive change
​
Living sustainably is something the Conscious
Explorers find very important — and while they
want to experience a lot, they always want to
do the right thing.
But doing the right thing, or even knowing the
right thing to do, is not always easy even for a
savvy audience.
This creates a tension point where we can really
support the Conscious Explorers.
By providing them with tools that help make their
lives more effortless, enriching and sustainable,
we can have true meaning to them.