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Role of Guidelines
Changelog
Key Principles
Brand Attributes
Tone of voice
Target audience
The Electrolux way
Art Direction
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Food Styling
Casting
Wardrobe
Lighting
Product Neutrality
UI Neutrality
Action
Cinematography
On-Screen Text
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Comparisons
CGI Considerations
Colour Grading
Sonic Logo
Music
Glocal Findings
Images
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Benefit Image
E-Com Gallery Image
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Lifestyle Image
In-situ Images
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Standard Product Image
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Video
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Product Video
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BIC Installation Video
Design / Range Comm. Video
How To Video
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