Wardrobe

Our care photography brings the
clothes we love to life. By caring
for our clothes we can preserve
these happy moments. And by
making our clothes last longer we
can also care for the environment
with our appliances.

Our wardrobe should reflect the warm, natural tones of our color palette.

General principles

Things we want to achieve:

Showcase sustainable fabrics
Clothes are relaxed, premium and stylish
Simplicity and elegance.
Textures that look soft, luxurious and inviting to touch
Relevant fabrics and garments to the market
Think about how the garment is cared for and protected
Relevant styling to the moment being captured
Showcase product benefit
Trend-led fashionable clothing

Things to avoid:

Styling that has too much wear and tear
Unsustainable materials e.g. concrete
Over-styled and pretentious
too many patterns
Trend-led fashionable clothing
Not overly minimal
Overly-relaxed e.g. too many chunky knits, over-sized garments